The copywriter is a wordslinging master.

Writing text that is concise, evokes emotion, captures the interest of the target audience and converts visitors into customers is difficult. That is why adding professional copywriters to your team is a smart choice.

Words that increase sales

Our copywriters expertly construct symphonies of words into a complete and harmonious text that sell. Their endless bank of ideas and abstract thinking means they know how to make words sparkle to best convey your message.

No computer in the world can beat a copywriter's ability to use words from a highly multidimensional perspective. Small tweaks can mean the difference between copy that flies or copy that flops.

No matter what type of text you need, we will make sure you succeed. Our clients receive targeted copy with the right tone of voice that cuts through the noise. Our copywriters turn creative ideas into words that sell – with just the right twist, without comprimising the craftsmanship.

Modell Karlsson

Compelling text strengthens your relationship with customers

Sassy, informative or with a serious business approach. The right copy improves communication and builds a long-term relationships with your customers. Our copywriters make even the most difficult text easy to understand.

For some of our clients, we act as an external marketing and communications department. We write everything from articles, newsletters and press releases, to customized mailings using CRM tools. We also act as a creative partner to our client's marketing department, providing new perspectives and ideas.

Need a copywriter? Contact us today to set up a meeting. No strings attached, of course.

A copywriter creates text that sells.

Text that highlights your business strategy is needed to reach more customers and increase sales. Text using fresh words. Words that take seed and blossom in the subconscious.

Exciting text engages the reader and moves your target audience to take action. Written by an experienced copywriter, it strengthens your brand from the ground up.

The advantage of hiring a digital copywriter, compared to a DIY approach, is that you get a valuable outside-in perspective. Simply put, you get content that is relevant to your customers and visitors, which is a required if you want to remain competitive. Our copywriters have experience with several industries. We capitalize on this knolwedge and diversity and utilise it to all our projects.

We make sure the message reaches all your channels; web, print, social, newsletter, PR, email and more.

"It was an incredibly short time to get started, something I really appreciate! Karlssons quickly familiarized themselves with our business, understood our needs, delivered high quality texts quickly and are generally very easy to work with."*

– Lina Forsback, Conversion Manager
"We had an upcoming collaboration and wanted the text for potential customers to be as close to perfect as possible. We contacted several different copywriters, but no one saw it that way and gave such a good picture of how it should look like Karlssons. The text gave Qris more than expected good sales. Now we look forward to doing more collaborations in the future."*

– Linus Nömme, Founder
*Review translated from original language to English

Examples of our copywriting services

Whatever type of text we create, we always start from your unique needs. We work on both ongoing assignments and one-off projects.

Web texts

Well-written and targeted texts for all digital channels – website, social media, advertising and more.

Product texts

Converting and search engine optimized product and category texts that make your e-commerce business stand out.

Slogans

A slogan sets the tone for everything. It should vibrate at the right frequency and stick in the minds of your customers. During creative workshops, our passionate copywriters brainstorm exactly the right words to feature your USP.

Campaign & script

Creative scripts for video ads and campaign copy for TV and radio commercials. Got an idea you want to put onto paper? We make your target audience beg for more.

Frequently asked questions about copywriting

What does a copywriter do?

A digital copywriter is more than just a friend of the written word; more than a person who writes well. The copywriter is a creative wordsmith who, everyday, curiously explores the world to understand the essence of human nature and describe it in a way that leaves you wanting more.

The constant hunt makes the copywriter good at understanding others. How they think and feel. That is why our skilled copywriters use words in a way that really matters – and reach your target audience.

How do you work with copy at Karlsson's?

We start by listening. Based on your goals, ambitions and desires, we develop a brilliant and strategic plan. Who is the target group and where is the common thread? We are thorough in our research and spend a wealth of time with our customers to ensure we understand you and your business 100%.

From research to creative workshop brainstorming. From one copywriter to another. We grind and then we grind some more for a result you will love us for.

What is the difference between a copywriter and a content writer?

What distinguishes copywriting from content writing is that copy is done with the purpose of getting a visitor or customer to take action – to do something: buy a product, fill out a form or subscribe to your newsletter. Copy summarizes the essentials and leads to action. Examples of copy are landing pages, advertising messages and selling product text.

Writing compelling content requires a writer who balances inspiring storytelling with straightforward facts. A content writer, is pure and simple. Examples of content include  inspiring blog posts and well-written annual reports to informative text and daily relationship-building text in social media.

Content writing creates long-term value while copywriting creates an immediate interest that leads to action.

Which languages do you work with?

We employ both Swedish and English copywriters. Swedish and English are by far the most common languages requested by our customers. We also offer Norwegian, Finnish and German translation.

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